- Writing new homepage content
- Editing/Proofreading existing homepage content
- Personal assistance with translation and new websites
- Localization advice related to design
- Clarity of message and technical language
A “global” website is an English website because English is the international language of business.
Most companies understand this. Many companies create English homepage. Most of them fail.
The many reasons for this include relying on translation software, doing direct translation from the native language, and using under-skilled or completely inexperienced translators and writers. The results are dangerous.
Whether you’re selling medical devices, electronics, apparel, food, or services such as training or medical care, you need an English site to sell to the world.
But in fact, a website with poor English is worse than one with no English at all.
If a website in your country’s language was full of unnatural wording, spelling mistakes, broken lines, done in a foreign typeface, and said “copyright 2008” at the bottom, would you trust it? So why is your English website such a mess?
We’ll fix it for you. And your business results will go up.
Amazingly, half of all the websites on the internet use English in varying levels of proficiency. Many are not written by native speakers. If you’re a student or just blogging about your day, that’s fine. If you’re a business selling your product, you’re risking your chances of ever succeeding globally.
You need to appeal to your target customer. A target customer in the US or UK is not attracted to the approach you use in Japan, Korea, or Taiwan. This is why, in the vast marketplace that is the internet, your global homepage has the glowing chance to stand out and say “We understand you!”
Moreover, these days, design is much easier and content is often king. Visitors go to your website to get accurate and trustworthy information. The moment the language isn’t correct or confuses the visitor, your potential customer clicks away from your page and continues to search. You not only lose sales this way; Google is watching and will lower your ranking over time (bounce rate matters, we can help with that too).
If the English you use for the website was edited by an intern or a five-dollar amateur who does not understand the correct tone, this can kill your marketing plans. The way your message is constructed has a great impact on how it is communicated to your target market. If your product specifications do not correctly describe your product in English, you can lose sales opportunities, or even if you make a sale, you may very quickly have a customer asking why the item is so different from what was advertised.
You need to make your message clear, in professional English.
Homepage editing is typically more customized than, for example, editing a brochure or an essay.
We can either edit files you send us, or we will be happy to edit the content directly on your site. With experience in WordPress, Joomla, Drupal, straight html, and other CMS, we can hope right in and start fixing up your English. We also offer SEO services as an add-on; integrating researched keywords into your content to increase your ranking index on Google. If no one can find you, it doesn’t matter how great your product is.
Of the more than 1 billion websites online today, 99.99% of them are bad. This is usually because of poor English use and bad design. We can fix the language for you, no problem.
BUSINESS HOMEPAGE EDITING & LOCALIZATIONMaking an English Homepage that Cross Cultures and Sells Story and Product
|Name:||Arida Siripong (40)|
|Position:||Sales & Marketing Director|
|Company:||Organic Options, Inc.|
|Background:||Ms. Siripong took a position in a dynamic young soap company in suburban Bangkok after she graduated with an MBA and spent a year abroad in Canada. After cornering the Thai consumer market for luxury organic soaps, she now wants to export her soap internationally, particularly to the North American market. Generally, only wealthier and trendy people purchase the soaps in Thailand, but they will have a totally different appeal in the West. As part of her marketing strategy, she wants to fully renew the content of the company’s English website to suit the Western market. To date they have only had basic information that was directly translated from Thai. In school and abroad, she sometimes asked local friends to check her English. It was usually good enough, but the results were inconsistent and sometimes caused her professors to question her work. She speaks conversationally and can write at an acceptable level, but it’s not enough for selling to foreign markets. She needs content that both reflects the more conversational American style and tone, that shows the charm and personality of Thai style to foreigners, and that is presented in a modern way that will work well on a PC or a mobile device.|
Recommended Services: Business Homepage Editing, General Professional Editing Service for Marketplace advertising
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