Food & Beverage

  • Sales writing
  • Menus and signage
  • Marketing writing
  • Editing of advertising (Print and online)
  • Helping with correspondence
  • Localization and cultural advice for dealing with different nationalities
  • Consideration of dietary restrictions

 

WorldEdits English - Food and Beverage

Here in Japan notably, but in our travels around Asia, we see some crazy English in food and beverage establishments. English speaker laugh at these, post them on Facebook, basically make fun of them. We still wonder, “why not just ask a customer to check your English?” Maybe it’s embarrassing, or maybe you’re confident in your English or in using Google Translate.

What about dietary considerations? Is your food vegetarian friendly? Is it Halal? Do you have clear English information about possible food allergies?

If you want your customers to continue to misunderstand you, and even make fun of you on social media, maybe get sick or violate their diets, please continue using crazy translations on your menus signs and other English materials.

If you want to get it right, we’re here to help. We can work with your translators to ensure your language is foreigner-friendly and eliminates confusion. This reduces stress for your staff as well, because they won’t have to explain things. We can also work with you if you’re starting up a new restaurant, bar, or other establishment, and want to be sure you get your English right at the start.

When you can proudly write “English Menu Available” and “Tourists Welcome” on your establishment, be ready for the increase of profits you’ll see. People are travelling the world more and more and international tourism numbers are soaring. Use us as your partner as you take advantage of this boom.

We can edit all your English-language materials so your foreign customers will know what all your exotic foods and drinks are. They’ll spend more money and have a better time. Moreover, we put extra effort into researching the foods and drinks, as well as your establishment, so the text represents the many many differences and nuances of your culture.

In the same way, if you are shipping your food items abroad, we can make sure you get your labelling and advertising right.

Let’s make a delicious partnership and get you some global business!

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Adam had never worked with my company’s products, but he immediately studied them and became like an expert. He always suggests much better sentences for my business needs, along with good advice and explanation, instead of just proofreading. For ESL learners, this is very helpful, and for my business it’s fantastic. He is also very diligent and caring. Even during off hours he returns my urgent requests quickly, and perfectly done.

Busan, South Korea - WorldEdits editing and proofreading
E. Kim
Sales Director, B-to-B Manufacturer (Busan, Korea)

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What We Do When We Edit Your English

Identify and fix all grammatical, punctuation, spelling, typographical, and other English-language errors
Improve clarity, style, paragraph, syntax, and sentence structure
Create appropriate tone, layout, font use, numbering, and introduce layout that is appropriate for the audience
Pinpoint areas of cultural difference and adjust all aspects of the language and presentation to suit the intended audience
Consult with you on issues of specialized language, search engine optimization (SEO), and other added value we see as necessary for success
Correct all formatting to your in-house style preference, use consistent style, or use a standardized style guide such as Harvard, APA, or Chicago/Turabian