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Your team spent two years documenting measurable impact across five countries. Then you published a 60-page technical report, posted a
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The Sad Tale of the Case Study No One Reads You’ve spent weeks coordinating with field teams, gathering data from
What must NGOs do first to avoid a failing impact report? Define your primary audience before writing a single word.
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Your organization does life-changing work. You’ve got the data, the field reports, and the success stories. But when you publish
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